{"id":38,"date":"2024-07-24T12:08:40","date_gmt":"2024-07-24T10:08:40","guid":{"rendered":"https:\/\/wordpress.p673623.webspaceconfig.de\/index.php\/unternehmen\/geschichte\/"},"modified":"2025-03-17T15:18:56","modified_gmt":"2025-03-17T14:18:56","slug":"historie","status":"publish","type":"page","link":"https:\/\/www.hela.eu\/da\/selskab\/historie\/","title":{"rendered":"Historie"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"38\" class=\"elementor elementor-38\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a638109 heading-gradient e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"5a638109\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2911fc05 elementor-widget elementor-widget-heading\" data-id=\"2911fc05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Historie<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b37d867 e-con-full elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"5b37d867\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e231a8f elementor-widget elementor-widget-template\" data-id=\"5e231a8f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"801\" class=\"elementor elementor-801\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-298be9e8 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"298be9e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-387981ba e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"387981ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b07ae1 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"2b07ae1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Over 120 \u00e5rs eksistens og over 600 bes\u00e6tningsmedlemmer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b275cad elementor-widget__width-initial elementor-hidden-mobile elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"4b275cad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div 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class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tLokationer\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14233c76 elementor-widget__width-initial elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"14233c76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar-alt\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm320-196c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM192 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12h-40c-6.6 0-12-5.4-12-12v-40zM64 268c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zm0 128c0-6.6 5.4-12 12-12h40c6.6 0 12 5.4 12 12v40c0 6.6-5.4 12-12 12H76c-6.6 0-12-5.4-12-12v-40zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\t120 \u00e5r\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEksistens\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-981e34a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"981e34a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-22e72e4 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"22e72e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-085e896 elementor-widget elementor-widget-text-editor\" data-id=\"085e896\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hela-succeshistorien begynder p\u00e5\u00a0<strong>13. maj 1905<\/strong>\u00a0i Hamborg Barmbek. Den unge Otto Hermann Laue, k\u00f8bmand i Hamborg, overtager kommanditselskabet Carl H. Rose &amp; Co. Den\u00a0<strong>1879<\/strong>\u00a0f\u00f8dt som s\u00f8n af en bonde fra Schafau i Preussen, begynder allerede at\u00a0<strong>1893<\/strong>\u00a0som l\u00e6rling hos Carl Heinrich Rose i butikken i Bachstrasse 155, hvor han l\u00e6rte handelen med l\u00e6geurter og kemikalier fra bunden.<\/p><p><strong>1906\u00a0<\/strong>Han \u00e6ndrer virksomhedens navn til Hermann Laue, forkortet Hela. Den unge iv\u00e6rks\u00e6tter fort\u00e6ller, at form\u00e5let med virksomheden er at handle med krydderier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00316e6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"00316e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c90453 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"0c90453\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-889b8c2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"889b8c2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-372a2d6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"372a2d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8033c67 elementor-widget elementor-widget-text-editor\" data-id=\"8033c67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1928\u00a0<\/strong>Hermann Laue flytter virksomhedens hovedkvarter til Kampstra\u00dfe i Hamborgs Schanzenviertel.<\/p><p>Krydderier og kryddersalte til slagterbutikken produceres og forhandles i de nye lokaler. Den nye placering er et fremragende strategisk valg, da den ligger i umiddelbar n\u00e6rhed af slagteriet i Hamborg.<\/p><p>I l\u00f8bet af krigs\u00e5rene\u00a0<strong>1939-1945<\/strong>\u00a0krydderihandlen er st\u00e6rkt begr\u00e6nset. Hermann Laue forts\u00e6tter dog med at s\u00e6lge i sin butik i lille skala i denne periode.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74198ed e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"74198ed\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9da4347 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"9da4347\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3021381 elementor-widget elementor-widget-text-editor\" data-id=\"3021381\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"c848\" class=\"content__inner content__default content__textmedia content__0\"><div class=\"content__textpic\"><div class=\"content__bodytext\"><p><strong>1946<\/strong>\u00a0Hermann Laue begynder at producere krydderiblandinger igen.<\/p><p>S\u00f8nnerne Dr. Kurt Laue og Rudolf Laue bliver en del af virksomheden.\u00a0<strong>1949<\/strong>\u00a0Han gik ind i sin fars virksomhed, og med en stor portion innovativ \u00e5nd, fremsynethed og hamburgsk forretningssans fortsatte virksomheden med at udvikle sig. \u00a0<\/p><p>Navnet Hela bliver et brand. Virksomheden fokuserer p\u00e5 salg af krydderiblandinger til k\u00f8d- og p\u00f8lseproduktion. Men ogs\u00e5 kunder fra cateringbranchen begynder at s\u00e6tte pris p\u00e5 den fremragende kvalitet af Hermann Laues krydderier.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fcbbccd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"fcbbccd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa3ccf0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"aa3ccf0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-65df12a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"65df12a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa93a6 elementor-widget elementor-widget-image\" data-id=\"4fa93a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"460\" src=\"https:\/\/www.hela.eu\/wp-content\/uploads\/2024\/10\/20190624-hela-content-damals-und-heute-deli-vergleich-700x460px.jpg\" class=\"attachment-large size-large wp-image-540\" alt=\"\" srcset=\"https:\/\/www.hela.eu\/wp-content\/uploads\/2024\/10\/20190624-hela-content-damals-und-heute-deli-vergleich-700x460px.jpg 700w, https:\/\/www.hela.eu\/wp-content\/uploads\/2024\/10\/20190624-hela-content-damals-und-heute-deli-vergleich-700x460px-300x197.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b282f0c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b282f0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f839570 elementor-widget elementor-widget-text-editor\" data-id=\"f839570\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"c848\" class=\"content__inner content__default content__textmedia content__0\"><div class=\"content__textpic\"><div class=\"content__bodytext\"><p>Efter hans fars d\u00f8d i\u00a0<strong>1954<\/strong>\u00a0Hans s\u00f8nner deler ledelsen mellem sig. Rudolf Laue er ansvarlig for indk\u00f8b og salg. Hans bror Kurt overtager den kommercielle ledelse.<\/p><p>I \u00e5ret\u00a0<strong>1963\u00a0<\/strong>rammer den ber\u00f8mte Hela-krydderketchup for f\u00f8rste gang de tyske supermarkedshylder. Den dag i dag er den en absolut kultklassiker - i private k\u00f8kkener, ved grillfester og i cateringbranchen.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4c6e2f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"f4c6e2f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d883c85 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"d883c85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7853d54 elementor-widget elementor-widget-text-editor\" data-id=\"7853d54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>1972<\/strong>&nbsp;Grundstenen l\u00e6gges til en ny bygning i Schanzenviertel-kvarteret. Et \u00e5r senere tages den nye bygning i brug.<\/p>\n<p><strong>Begyndelsen af 70'erne<\/strong>&nbsp;I de f\u00f8lgende \u00e5r begynder den stadige internationalisering af virksomheden. I dag er Hela repr\u00e6senteret med datterselskaber i \u00d8strig, Schweiz, Singapore, Canada, Australien, Kina, Chile, Brasilien og Holland.<\/p>\n<p>Samtidig udvides produktudviklingen konstant under ledelse af Martha Laue, hustru til virksomhedens ejer Dr. Kurt Laue, og udviklingen af markedsinnovationer som f.eks. coatede krydderier og krydderolier drives fremad.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05618b6 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"05618b6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61a9ba4 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"61a9ba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Lysbilleder\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-a50eb92 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"20180821-hela-content-Chronik-Martha-Laue-700x460px\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-14653f7 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"20180821-hela-content-Chronik-Erzeugnisse-in-alle-Welt-700x460px\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"\u4e0a\u4e00\u5f20\u5e7b\u706f\u7247\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"\u4e0b\u4e00\u5f20\u5e7b\u706f\u7247\" data-no-translation-aria-label=\"\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db02e9d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"db02e9d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-15ece44 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"15ece44\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f4b8554 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"f4b8554\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e35038 elementor-widget elementor-widget-text-editor\" data-id=\"6e35038\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"c848\" class=\"content__inner content__default content__textmedia content__0\"><div class=\"content__textpic\"><div class=\"content__bodytext\"><p>Da hans bror Rudolf Laue d\u00f8r, er Kurt Laue den eneste formand for virksomheden i flere \u00e5r.<\/p><p><strong>1983\u00a0<\/strong>Kurt Laue d\u00f8r, og hans s\u00f8n Bj\u00f6rn Laue overtager ledelsen af virksomheden. Han udvider virksomhedens internationalisering og markedsindtr\u00e6ngning yderligere.<\/p><p>For at skabe kapacitet til den st\u00e6rke v\u00e6kst har\u00a0<strong>1989\u00a0<\/strong>Flytningen af virksomhedens hovedkvarter fra Hamborgs centrum til den nuv\u00e6rende placering i Ahrensburg i Slesvig-Holsten.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07516b5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"07516b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8b8382d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"8b8382d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aadefcf elementor-widget elementor-widget-text-editor\" data-id=\"aadefcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I \u00e5ret\u00a0<strong>2008\u00a0<\/strong>Det topmoderne Hela Technology Centre er ved at blive bygget som et nyt innovationscenter og hjertet i produktudviklingen.<\/p><p><strong>2010\u00a0<\/strong>Bj\u00f6rn Laues \u00e6ldste s\u00f8n Alexander Laue bliver en del af virksomheden. Siden\u00a0<strong>2013\u00a0<\/strong>er han administrerende direkt\u00f8r for Hela International-divisionen. Han indvarsler dermed virksomhedens overgang fra tredje til fjerde generation af familien.<\/p><p>I\u00a0<strong>2018<\/strong>\u00a0Opf\u00f8relse af yderligere to produktions- og lagerhaller med et samlet areal p\u00e5 1.810 kvadratmeter p\u00e5 fabrikken i Ahrensburg.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be005af e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"be005af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2cf2922 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"2cf2922\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4a48f1b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"4a48f1b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47defcf e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"47defcf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bdc71a elementor-widget elementor-widget-text-editor\" data-id=\"2bdc71a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"c848\" class=\"content__inner content__default content__textmedia content__0\"><div class=\"content__textpic\"><div class=\"content__bodytext\"><p><strong>2019<\/strong>\u00a0Hela pr\u00e6senterer sig p\u00e5 tv\u00e6rs af alle salgskanaler med et friskt, moderniseret brandimage.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0<br \/>Med et nyt, dynamisk brandlogo, den internationale brandclaim \"Your taste. Our Mission\" og en relancering af emballagen til hele sortimentet, som ogs\u00e5 garanterer modernitet og h\u00f8j brandgenkendelse. Kommunikation og corporate design gennemg\u00e5r ogs\u00e5 et markant redesign.<\/p><p>I\u00a0<strong>2019<\/strong>\u00a0Hela er ogs\u00e5 blevet h\u00e6dret for femte gang som det bedste m\u00e6rke i ketchupkategorien af Lebensmittel Zeitung, som hvert \u00e5r uddeler priser til de 100 mest succesfulde m\u00e6rker i f\u00f8devarebranchen.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-868bdfd e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"868bdfd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8c35aa0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"8c35aa0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8abfa50 elementor-widget elementor-widget-text-editor\" data-id=\"8abfa50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">I \u00e5ret <strong>2022<\/strong> blev der n\u00e5et en vigtig milep\u00e6l i virksomhedens historie: <strong>lanceringen af vores webshop. <\/strong><\/span><\/p><p><span data-teams=\"true\">Efter mere end 100 \u00e5r som en ren B2B-virksomhed har vi vovet os ind i B2C-sektoren. Dette skridt markerer ikke kun en udvidelse af vores salgskanaler, men ogs\u00e5 en ny \u00e6ra med n\u00e6rhed til kunderne og digital innovation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b6e6c7 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"3b6e6c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-658e51c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"658e51c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-790556b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"790556b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-068dc43 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"068dc43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70eca21 elementor-widget elementor-widget-text-editor\" data-id=\"70eca21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"c848\" class=\"content__inner content__default content__textmedia content__0\"><div class=\"content__textpic\"><div class=\"content__bodytext\"><p><span data-teams=\"true\">I \u00e5ret <strong>2024<\/strong> Hela n\u00e5ede endnu en milep\u00e6l som en del af \"Hela 2025\"-programmet. Moderniseringen og udvidelsen af den eksisterende fabriksstruktur blev drevet frem med succes. Et vigtigt element er det nye logistikcenter i Ahrensburg, som vil \u00f8ge effektiviteten af logistikprocesserne og forbedre forsendelsesydelsen for at im\u00f8dekomme markedets krav.<\/span><\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-930300c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"930300c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b24ee58 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"1b24ee58\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69e7389b elementor-widget elementor-widget-template\" data-id=\"69e7389b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-261d42de e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"261d42de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d07237b elementor-widget elementor-widget-template\" data-id=\"6d07237b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"page\" data-elementor-id=\"568\" class=\"elementor elementor-568\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-600bdc5e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"600bdc5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1ab49464 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"1ab49464\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5b56570e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"5b56570e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-969f38c elementor-widget elementor-widget-heading\" data-id=\"969f38c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Kom i kontakt med os! <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59fd6d92 elementor-widget elementor-widget-text-editor\" data-id=\"59fd6d92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Har du sp\u00f8rgsm\u00e5l, bekymringer eller feedback? Vi er her for dig! Du kan komme i kontakt med os hurtigt og nemt ved hj\u00e6lp af vores kontaktformularer. Du skal blot v\u00e6lge det relevante omr\u00e5de - uanset om det drejer sig om generelle foresp\u00f8rgsler, alt, hvad der har med markedsf\u00f8ring at g\u00f8re, eller om du vil indberette en produktreklamation. Din henvendelse er vigtig for os, og vi vender tilbage til dig s\u00e5 hurtigt som muligt!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a021c88 elementor-widget elementor-widget-button\" data-id=\"a021c88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.hela.eu\/da\/kontakt\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-long-arrow-alt-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.941 216H12c-6.627 0-12 5.373-12 12v56c0 6.627 5.373 12 12 12h301.941v46.059c0 21.382 25.851 32.09 40.971 16.971l86.059-86.059c9.373-9.373 9.373-24.569 0-33.941l-86.059-86.059c-15.119-15.119-40.971-4.411-40.971 16.971V216z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Til kontaktformularerne<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15ccddd3 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"15ccddd3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-264275da e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"264275da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37f971a6 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"37f971a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"tel:+4941024960\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-phone-call1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Telefonnummer<\/b><br>+49(0) 41 02 \/ 496-0<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74665afa e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"74665afa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d85acea elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1d85acea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/maps.app.goo.gl\/6WkVcspxN86fBkpA8\" rel=\"nofollow noopener\" target=\"_blank\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-map-marker1\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Adresse<\/b><br>Beimoorweg 11, 22926 Ahrensburg<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Hela-succeshistorien begynder den 13. maj 1905 i Hamborg Barmbek. Den unge Otto Hermann Laue, k\u00f8bmand i Hamborg, overtager kommanditselskabet Carl H. Rose &amp; Co. Han er f\u00f8dt i 1879 som s\u00f8n af en landmand fra Schafau i Preussen. I 1893 starter han som l\u00e6rling hos Carl Heinrich Rose i butikken i Bachstrasse 155 og l\u00e6rer handelen med l\u00e6geurter og kemikalier helt fra bunden. I 1906 \u00e6ndrede han firmanavnet til Hermann Laue, forkortet Hela. Den unge iv\u00e6rks\u00e6tter siger, at form\u00e5let med virksomheden er at handle med krydderier. I 1928 flytter Hermann Laue virksomhedens hovedkvarter til Kampstra\u00dfe i Hamborgs Schanzenviertel-kvarter. I de nye lokaler produceres og forhandles krydderier og kryddersalte til slagterforretningen. Det nye sted er et fremragende strategisk valg, da det ligger i umiddelbar n\u00e6rhed af Hamborgs slagteri. I krigs\u00e5rene 1939-1945 er handelen med krydderier st\u00e6rkt begr\u00e6nset. Hermann Laue forts\u00e6tter dog med at s\u00e6lge krydderier i sin butik i lille skala i denne periode. I 1946 begynder Hermann Laue at producere blandede krydderier igen. Hans s\u00f8nner Dr. Kurt Laue og Rudolf Laue slutter sig til deres fars virksomhed i 1949, og virksomheden forts\u00e6tter med at udvikle sig med en stor portion innovativ \u00e5nd, fremsynethed og Hamborg-forretningsmandens dygtighed.   Navnet Hela bliver et brand. Virksomheden fokuserer p\u00e5 salg af krydderiblandinger til k\u00f8d- og p\u00f8lseproduktion. Men ogs\u00e5 kunder fra cateringbranchen begynder at s\u00e6tte pris p\u00e5 den fremragende kvalitet af Hermann Laues krydderier. Efter faderens d\u00f8d i 1954 deler hans s\u00f8nner ledelsen mellem sig. Rudolf Laue er ansvarlig for indk\u00f8b og salg. Hans bror Kurt overtager den kommercielle ledelse. I 1963 kommer den ber\u00f8mte Hela Gew\u00fcrz Ketchup for f\u00f8rste gang p\u00e5 hylderne i de tyske supermarkeder. Den dag i dag er den en absolut kultklassiker - i private k\u00f8kkener, ved grillfester og i cateringbranchen. I 1972 l\u00e6gges grundstenen til en ny bygning i Schanzenviertel-kvarteret. Et \u00e5r senere bliver den nye bygning taget i brug. I begyndelsen af 1970\u201eerne begyndte virksomheden sin stadige internationalisering. I dag er Hela repr\u00e6senteret med datterselskaber i \u00d8strig, Schweiz, Singapore, Canada, Australien, Kina, Chile, Brasilien og Holland. Samtidig udvides produktudviklingen konstant under ledelse af Martha Laue, hustru til virksomhedens ejer Dr. Kurt Laue, og udviklingen af markedsinnovationer, som f.eks. coatede krydderier og krydderolier, drives fremad. Forrige slide N\u00e6ste slide Da hans bror Rudolf Laue d\u00f8r, er Kurt Laue den eneste formand for virksomheden i flere \u00e5r. Kurt Laue d\u00f8r i 1983, og hans s\u00f8n Bj\u00f6rn Laue overtager ledelsen af virksomheden. Han udvider virksomhedens internationalisering og markedsindtr\u00e6ngning yderligere. For at skabe kapacitet til den st\u00e6rke v\u00e6kst begynder flytningen af virksomhedens hovedkvarter fra Hamborgs centrum til den nuv\u00e6rende placering i Ahrensburg, Slesvig-Holsten, i 1989. I 2008 bygges det ultramoderne Hela Technical Centre som et nyt innovationscenter og hjertet i produktudviklingen. I 2010 tr\u00e6der Bj\u00f6rn Laues \u00e6ldste s\u00f8n Alexander Laue ind i virksomheden. Han har v\u00e6ret administrerende direkt\u00f8r for Hela International-divisionen siden 2013. Han indvarsler dermed virksomhedens overgang fra tredje til fjerde generation af familien. I 2018 bygges der yderligere to produktions- og lagerhaller med et samlet areal p\u00e5 1.810 kvadratmeter i Ahrensburg. I 2019 pr\u00e6senterer Hela sig p\u00e5 tv\u00e6rs af alle salgskanaler med et friskt, moderniseret brandimage.                             Med et nyt, dynamisk brandlogo, den internationale brandclaim \u201cYour taste. Our Mission\u201e og en relancering af emballagen til hele sortimentet, som garanterer b\u00e5de modernitet og en h\u00f8j grad af brandgenkendelse. Kommunikation og corporate design gennemg\u00e5r ogs\u00e5 et betydeligt redesign. I 2019 blev Hela ogs\u00e5 for femte gang anerkendt som et topm\u00e6rke i ketchupkategorien af Lebensmittel Zeitung, som hvert \u00e5r uddeler priser til de 100 mest succesfulde m\u00e6rker i f\u00f8devaredetailhandlen. En vigtig milep\u00e6l i virksomhedens historie blev n\u00e5et i 2022: lanceringen af vores onlinebutik. Efter mere end 100 \u00e5r som en ren B2B-virksomhed vovede vi os ind i B2C-sektoren. Dette skridt markerede ikke kun en udvidelse af vores salgskanaler, men ogs\u00e5 en ny \u00e6ra med n\u00e6rhed til kunderne og digital innovation. I 2024 n\u00e5ede Hela endnu en milep\u00e6l som en del af programmet \u201cHela 2025\". Moderniseringen og udvidelsen af den eksisterende fabriksstruktur blev drevet frem med succes. Et centralt element er det nye logistikcenter i Ahrensburg, som vil \u00f8ge effektiviteten af logistikprocesserne og forbedre forsendelsesydelsen for at im\u00f8dekomme markedets krav.<\/p>","protected":false},"author":1,"featured_media":0,"parent":37,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-38","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.hela.eu\/da\/wp-json\/wp\/v2\/pages\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hela.eu\/da\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.hela.eu\/da\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.hela.eu\/da\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hela.eu\/da\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":86,"href":"https:\/\/www.hela.eu\/da\/wp-json\/wp\/v2\/pages\/38\/revisions"}],"predecessor-version":[{"id":5407,"href":"https:\/\/www.hela.eu\/da\/wp-json\/wp\/v2\/pages\/38\/revisions\/5407"}],"up":[{"embeddable":true,"href":"https:\/\/www.hela.eu\/da\/wp-json\/wp\/v2\/pages\/37"}],"wp:attachment":[{"href":"https:\/\/www.hela.eu\/da\/wp-json\/wp\/v2\/media?parent=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}