{"id":38,"date":"2024-07-24T12:08:40","date_gmt":"2024-07-24T10:08:40","guid":{"rendered":"https:\/\/wordpress.p673623.webspaceconfig.de\/index.php\/unternehmen\/geschichte\/"},"modified":"2025-03-17T15:18:56","modified_gmt":"2025-03-17T14:18:56","slug":"history","status":"publish","type":"page","link":"https:\/\/www.hela.eu\/en\/company\/history\/","title":{"rendered":"History"},"content":{"rendered":"
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History<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Over 120 years of existence and over 600 crew members<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Hela success story begins on\u00a0May 13, 1905<\/strong>\u00a0in Hamburg Barmbek. The young Otto Hermann Laue, a merchant in Hamburg, takes over the limited partnership Carl H. Rose & Co. The\u00a01879<\/strong>\u00a0born the son of a farmer from Schafau in Prussia, already begins to\u00a01893<\/strong>\u00a0as an apprentice to Carl Heinrich Rose in the store at Bachstrasse 155, where he learns the trade in medicinal herbs and chemicals from scratch.<\/p>

1906\u00a0<\/strong>He changes the company name to Hermann Laue, or Hela for short. The young entrepreneur states that the purpose of the company is to trade in spices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1928\u00a0<\/strong>Hermann Laue moves the company headquarters to Kampstra\u00dfe in Hamburg's Schanzenviertel district.<\/p>

Spices and spice salts for the butcher's store are produced and traded in the new premises. The new location is an excellent strategic choice, as it is in the immediate vicinity of the Hamburg abattoir.<\/p>

During the war years\u00a01939-1945<\/strong>\u00a0the spice trade is severely restricted. However, Hermann Laue continues to sell in his store on a small scale during this time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1946<\/strong>\u00a0Hermann Laue starts producing blended spices again.<\/p>

Sons Dr. Kurt Laue and Rudolf Laue join the company.\u00a01949<\/strong>\u00a0joined his father's business and with a great deal of innovative spirit, foresight and Hamburg business acumen, the company continued to develop. \u00a0<\/p>

The name Hela becomes a brand. The company focuses on the sale of spice blends for meat and sausage production. However, customers from the catering industry also begin to appreciate the outstanding quality of Hermann Laue's spices.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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After the death of his father in\u00a01954<\/strong>\u00a0his sons divide the management between them. Rudolf Laue is responsible for purchasing and sales. His brother Kurt takes over the commercial management.<\/p>

In the year\u00a01963\u00a0<\/strong>the famous Hela spiced ketchup hits German supermarket shelves for the first time. It remains an absolute cult classic to this day - in private kitchens, at barbecues and in restaurants.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1972<\/strong> The foundation stone is laid for a new building in the Schanzenviertel. One year later, the new building is put into operation.<\/p>\n

Beginning of the 70s<\/strong> The steady internationalization of the company begins in the following years. Today, Hela is represented by subsidiaries in Austria, Switzerland, Singapore, Canada, Australia, China, Chile, Brazil and the Netherlands.<\/p>\n

At the same time, under the leadership of Martha Laue, the wife of company owner Dr. Kurt Laue, product development is constantly expanded and the development of market innovations, such as coated spices and seasoning oils, is driven forward.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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When his brother Rudolf Laue dies, Kurt Laue is the sole chairman of the company for several years.<\/p>

1983\u00a0<\/strong>Kurt Laue dies and his son Bj\u00f6rn Laue takes over the management of the company. He further expands the internationalization and market penetration of the company.<\/p>

In order to create capacity for the strong growth, the\u00a01989\u00a0<\/strong>The relocation of the company headquarters from Hamburg city center to the current location in Ahrensburg, Schleswig-Holstein.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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In the year\u00a02008\u00a0<\/strong>the ultra-modern Hela Technikum is created as a new innovation center and the heart of product development.<\/p>

2010\u00a0<\/strong>Bj\u00f6rn Laue's eldest son Alexander Laue joins the company. Since\u00a02013\u00a0<\/strong>he is Managing Director of the Hela International division. He thus heralds the transition of the company from the third to the fourth generation of the family.<\/p>

In\u00a02018<\/strong>\u00a0two additional production and storage halls with a total area of 1,810 square meters are built at the Ahrensburg site.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2019<\/strong>\u00a0Hela presents itself across all sales channels with a fresh, modernized brand image.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0
With a new, dynamic brand logo, the international brand claim \"Your taste. Our Mission\" and a packaging relaunch for the entire range, which also guarantees modernity and high brand recognition. The communication and corporate design also undergo a significant redesign.<\/p>

In\u00a02019<\/strong>\u00a0Hela is also named top brand in the ketchup category for the fifth time by Lebensmittel Zeitung, which honors the 100 most successful brands in the food trade every year.<\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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In the year 2022<\/strong> a significant milestone in the company's history was reached: the launch of our webshop. <\/strong><\/span><\/p>

After more than 100 years as a pure B2B company, we ventured into the B2C sector. This step not only marks an expansion of our sales channels, but also a new era of customer proximity and digital innovation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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In the year 2024<\/strong> Hela reached another milestone as part of the \"Hela 2025\" program. The modernization and expansion of the existing plant structure was successfully driven forward. A central element is the new logistics center at the Ahrensburg site, which increases the efficiency of logistics processes and improves shipping performance in order to meet market requirements.<\/span><\/p><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Get in touch with us! <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Do you have any questions, concerns or feedback? We are here for you! You can get in touch with us quickly and easily using our contact forms. Simply select the appropriate area - whether for general inquiries, everything to do with marketing or to report a product complaint. Your request is important to us and we will get back to you as soon as possible!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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