Press

Over 120 years of existence and over 600 crew members

65+

Countries

27.000+

Satisfied customers

600+

Crew members

20+

Certificates

8

Locations

120 years

Existence

Hela sells ketchup socks - and customers love them

Crazy: now there are ketchup socks - from the vending machine

Spice ketchup manufacturer also offers soft toys, drinking bottles, flip-flops, Christmas tree ornaments and more. One product is missing.

Alexander Laue in the podcast "Success Story"

In this episode, we take a deep dive into the history of Hela, one of the leading condiment and ketchup manufacturers in Germany. From its humble beginnings to the challenges and opportunities of digitalization, you'll learn how this family business has constantly evolved to meet changing market conditions. We'll talk about the art of preserving traditions while adapting and innovating, and how Hela is committed to energy efficiency and sustainability. Join us on this fascinating journey that shows how tradition and progress can go hand in hand.

Violence against rescuers

Ketchup giant demands respect - and supports campaign

The Ahrensburg-based company Hela has placed the almost six square meter banner of the "Respect for Rescuers" campaign on Beimoorweg. Here: Hela managing director Klaus Pauly (right) and deputy district fire chief Kai-Willi Bredenkamp.

Change of management at Hela: Ketchup remains a family affair

Björn Laue (center) stands with his children Markus (from left), Patricia, Alexander and Jacqueline in the ketchup manufacturer's new logistics hall in Ahrensburg. 

Traditional ketchup brand

Hela recalls German advertising classics in a surprising campaign

The traditional ketchup manufacturer Hela has not yet attracted attention with moving image advertising. This is now changing thanks to the new lead agency Carl Nann: In an amusing digital campaign, the client and agency celebrate friendship - and recall several German cult advertising slogans in the process.

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